No stranger to the many benefits of mobile marketing, Tim comes from a digital background, has 14 years’ experience in the mobile space, initially creating mobile phone services and later, running a consultancy.

“Through the provision of two dedicated numbers – one for the wholesale side of our business, the other for the consumer side, we use SMSGlobal for promoting our mobile website and marketing through a mobile originated SMS coupon” added Elwin. “We promote our specials via Coupon and find mobile an effective tool to instantly communicate discounts to our loyal and valued customers”.

“Availability and service around the clock is what’s expected now”, says Tim. “The separate Dedicated Number supporting the wholesale business means that chefs can text us orders and receive a confirmation reply instantly”. Before the implementation of a dedicated number, chefs were ordering via SMS directly to staff mobiles and orders were coming in at all hours, day and night. Putting in place a dedicated number quickly solved this problem, additionally adding another communication channel to our customers, ensuring flexible options and an all encompassing way of doing business”.

Combining sustainability with generosity, Urban Food Market do their bit for charity. Having donated approximately 13,000 meals through the Mission Australia Transform and Oz Harvest Food Rescue programs, Tim believes that sustainable food should be available for all sustainable people.

As the Marketing Manager of Melbourne’s most consistently best rated restaurants, Chris Cullen talked to SMSGlobal about this funky culinary destination, its use of SMS in operations and it’s recent SMS marketing undertaking for the purposes of launch and event information: “Pearl has been operating for over a decade”, said Chris.  “We started using SMS in terms of confirming reservations over 5 years ago and recently we began using SMS as part of our marketing mix”.

Chris is no stranger to the various uses of SMS and enjoys the immediacy which SMS brings to their patrons, “Communicating a message through mobile messaging is much quicker, cleaner, and more effective than through print mediums. Using the SMSGlobal platform as a tool to send out messages about special event notifications, we just sent out 5,000 mobile messages to our guests, promoting Go Go Bar as ‘now open and trading’” he said.

As recently reported in The Broadsheet, Go Go is the much anticipated bar beneath Chin Chin, is located in the restaurant’s basement and is managed by the well renowned and respected management at Pearl Restaurant & Bar and Chin Chin. For more information on Go Go, visit http://gogobar.com.au/.

With trade commencing in 1999, Greener Cleaner began using SMS about 3 years ago. “We use bulk text messaging to remind customers that there’ll be a dry cleaning pick-up from their home or office the next day. This simple SMS message, in the form of a reminder, has helped Greener Cleaner grow its business and through its use, we achieve about 20% more business from existing customers” says Greener Cleaner business entrepreneur and owner, Kris Anderson.

“We have a Dedicated Phone Number for the business and we know that making contact easily means customers feel looked after” added Kris. “With a Dedicated Phone Number, customers can phone us and text us on the same number, and we always include a link at the end of each message which links customers to a particular cleaning tip on our website.”

Having tested a number of communication mediums, Kris is all too familiar with the positive metrics associated with SMS.  “People read SMS much sooner than any other notification and engaging our customers via SMS means no wasted time.  We also run a monthly clothing donation drive called ‘Rags to Riches’ and notify our customers via mobile messaging.”

“With a green and community orientated ethos, SMSGlobal sees Greener Cleaner as an inspiration in the way they do business” said SMSGlobal CEO, Carl Krumins.

“Greener Cleaner donate 1% of their time, 1% of company profits and four hours per month, per staff member to the community in one way or other”, stated Anderson. “It’s rewarding to run a business which gives back to the community, and we’re happy that SMSGlobal provides us with a cost effective tool to help us to continue to do so.”

The type of placements they make include dental nurses and hygienists, receptionists and practice managers.

When asked about the type of mobile messaging Dent A Find conducts, Matt Calvitto, Dent A Find’s HR Recruitment Officer, explained that “because of the nature of our business, we have a high dependency on mobile communication.”

Dent A Find have been using mobile communication methods since 2007. “Our use of mobile technology ranges from notification of changes in job details, location, vacancy details and job overviews.”  Knowledgeable on the subject of CRM, Matt also informed us that Dent A Find uses the SMSGlobal platform to store candidate’s mobile numbers.

“With mobile messaging as our key method of contact, our candidates are sent job details via SMS and candidates respond to assignments with a ‘Yes’ or ‘No’” stated Matt.

Dent A Find’s mission is to ‘partner with their customers so to best understand their environment, culture, market dynamics, technology, processes and unique needs’.  At SMSGlobal, we agree with this ethos and take pleasure in providing a platform that assists Dent A Find grow and prosper.

Novus have embraced the use of SMS through the SMSGlobal platform and started using SMS as a part of the franchisee ‘notification of enquiry’ process in July this year. They haven’t looked back. “Using mobile messaging in the form of notifications to franchisees, an email is also generated in confirmation of the SMS sent and a reconciliation process is in place to ensure that all enquiries are accounted for”, says Michael Cooper, Franchise Operations Manager. “Customers are sometimes surprised at how quick we are to get back to them and the immediacy of SMS means we can keep our customers happy with fast response times”.

In theme with customer centric services, Novus Auto Glass also have a dedicated number which acts as a franchise locator. “Our operations are mobile, so keeping our services mobile makes sense to us” added Michael.

“With a high dependency on our volunteers, SMS helps facilitate running the Festival” stated Kylie Maslen, Volunteers Coordinator of Melbourne Fringe. “We recruited 150 volunteers this year and keeping everyone organised is very important to the way we run the Festival. We relied on SMS to communicate shift reminders, circulating information and last minute requirements”, said Kylie.

“One of the Festival’s creative programs this year, Crowd Play, a flash mob-style event, had a particular dependency on mobile messaging as the performance location wasn’t revealed until the last minute – so the best way to organise volunteers was via their mobiles”. For more information on Crowd Play and Melbourne Fringe, visit the website.

Starting up in 2001, VroomVroomVroom is based in Brisbane, Australia and expanded quickly on a global scale. Fast forward a few years, they now have an office in the UK and a small team in the U.S.

“We started scoping solutions to best service our customers and as you would expect, a solution with both speed and efficiency would be the most appealing to a company such as ours.” “The SMS platform SMSGlobal presented us with, was one that won us over”, said David Eastes, Australian Director “it works well with our infrastructure and ensures we can communicate the best care hire deal in a timely manner to our customers”.

“We use mobile messaging as part of our bookings process, mainly for reservations”, says David. “Our customers love being sent a confirmation within 5 seconds of making a booking. It makes them feel secure and they rest easier having received the confirmation so quickly”.

Tisha Lazaro, business creator and proprietor of this innovative online business, launched Mommy Cat only last week. SMSGlobal spoke to her about her first business venture.

“Mommy Cat was formed with designer tastes and shoe-string budgets in mind” says Tisha. “As a time-poor working mom, I found it difficult to find quality designer clothing for my daughter, Aiko.  Clothing that is comfortable, stylish and affordable for fast growing children just seemed to be too far and few between .  If it wasn’t the predictable pink or blue, it was too expensive, let alone too precious for everyday wear. I wanted to change that mentality, and launching Mommy Cat via an online, mobile world allowed me to do just that”.

Tisha, an Advertising Art Director is no stranger to bringing things together that work. She successfully marries visuals and ideas and launches www.mommycat.com.au  just in time for Christmas 2011.

When asked why now, she candidly speaks about wanting to spend more time with 4 year old, Aiko (Japanese for ‘the loved one’) and how online shopping has surpassed traditional means, allowing access to things only available to those with the time and means to travel and shop.

“I appreciate that the population has gone mobile, so my sales growth strategy needed to reflect that” says Tisha. “I’ll be using mobile messaging to further enhance the Mommy Cat experience and will be integrating SMS as part of the delivery, notification and provision of product information process.  The implementation of a dedicated number will come next”.

“Quite simply, I like to be an advisory contact to my customers, no matter where they are in the world, and mobile messaging allows me to do that with an immediacy not found in any other form of communication”.

Now just to turn back the clock in time, so I can get into one of those lovely little designer frocks!